Contrary to what For Sale By Owner (FSBO) sellers, or even some realtors would think, if you post your property for sale on a number of MLS listing sites, the likelihood is, you’ll get a buyer. In reality, there are thousands of Realtors or real estate agents and FSBO sellers using these MLS listing sites. And the reality is that if you don’t use the MLS, your property is competing with all the other properties that are listed in the MLS, which syndicates the property listing to all of these other MLS Listing sites – so you’re at an immediate disadvantage.
Making your MLS listing stand out is essential to its ultimate sale. This is why you need to make sure that your property listing stands out among the numerous other properties listed for sale.
How do you make your property listing photos stand out?
According to research, individuals that use the Internet are more accustomed to visual content, as opposed to text. This is one of the reasons why you have to make sure that you are providing great photos in your listing. Many would contend that posting multiple photos in your MLS Listing would give you much more exposure in the listing; however, quality photos are proven to have better results in terms of attracting interested buyers. Now, taking photos doesn’t mean clicking that button on your camera and capturing an image which you will upload to the MLS Listing site; it takes a little bit of work in order to make sure that you are showing quality. You need to post visually captivating photos that really make your listing stand out from the rest. How do you exactly achieve this?
Here Are 5 Tips For Better Photos For Your MLS Listing:
1. Showcase the Spaciousness of your Property – Most buyers would be interested in having more room in the property that they want to buy. Unfortunately, most of the time, properties listed in the MLS do not communicate or show how spacious an area of the property really is. This might be because of the type of camera lens used or the method used in taking photos, it is best to avoid taking tight shots when taking photos of your property. A wide angle lens will come in handy when taking photos of your property.
2. Show What The Space Is All About – Photos do not need to be “just photos” – you can spruce it up by telling a story with each of the photo that you take. Give meaning to each photo of your property. Make it easy for the potential buyer to understand every part of the house. If you must move things around to better communicate what that part of the house is all about, by all means do. For example, if it is a playroom, then highlight the colors and the toys in the room, if it is a library, make sure you get the books in the shot.
3. Showcase a Clean Home – How can you showcase a clean home? Use photos from what is believed to be the dirtiest part of the house, either the kitchen or the toilet or both! Make sure that these parts of the house are clean before you take photos. Remove any items that may make your bathroom or kitchen looked cluttered. For the kitchen, add a bowl containing fruits and vegetables, or even a vase of flowers with a good combination of colors to help give the room an impression of freshness and cleanliness.
4. Remove any Items that Would Reduce Space – Since we would like to show how spacious the property is, removing any items that may show the space to be other than spacious is imperative. Remember, that potential buyer would be more concerned about the space that is available to him rather than the furniture. Now the question is: do we remove all furniture to showcase the space? No, the furniture has to be there to give the potential buyer an idea on what type of items or furniture he can put in that particular part of the house. Besides, if you remove all furniture in the photo, you will not be able to show what that particular space is all about.
5. Have the Right Tools Or Hire a Professional – Let’s admit it, not everyone has an eye for detail, especially in photography. Photography is a whole other dimension; this is why if you prefer taking photos of your own property, you should at least have the right equipment and the right amount of skills. When doing this type of photoshoot, a quality camera, a tripod, a wide angle lens, and sufficient lighting equipment should be your chosen tools. Knowledge in photography is really a must and, if possible, you should also have that knowledge or skill in architecture photography. However, if you do not want to spend money for decent photography equipment, or if you do not want to spend a lot of time setting up the perfect photos, or even learning how to do photograph the property correctly, then the easiest option would be for you to hire a professional photographer. Not only will you be saving time, but you’ll also save money, compared to all the work and time that you would have to spend on the other tasks, respectively.
Sounds like a lot of work right? Try not to worry, since the rewards will be far greater. For instance, you will be capturing the attention of a wider audience, in a platform that is filled with competitors. In doing so, you will certainly net a higher percentage of potential buyers, if not actual buyers, for your property, and the icing on this cake is that you might even get bids that are higher than your listing price. All in all, completing this extra work for your MLS Listing will definitely help and will go a long way.